Give a man a fish and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. The often forgotten part of this adage is that if you teach a man to fish, he will want to buy all of his fishing equipment from you. Teaching your potential customers establishes your authority and credibility. Blogging, white papers, brochures are all examples of content marketing.
Take a look at the images below to get a sense of what your content marketing strategy should look like and how it differs from traditional publicity.